Sales Excellence Institute was founded and led by Asia’s most sought-after Master Sales Trainer, Leroy Frank Ratnam since 2008.

Till date, Sales Excellence Institute has trained more than 150,000 sales professionals across numerous industries in the region.




About Leroy

Frank Ratnam

Southeast Asia’s #1 and most sought after Sales Trainer by top corporations such as UOB, Vingroup, VP Bank, AIA, CIMB Bank, ERA, Great Eastern, Huttons Property, Prudential, RHB Bank and much more.

Leroy Frank Ratnam is the founder of Sales Excellence Institute, an award winning Sales Training School, recognised as Singapore’s leading Sales Training School. In 2014, Leroy was appointed as the Country Director of Sales & Marketing Institute International (SMI) in Singapore. Also, as a Certified Sales Trainer by SMI and a Master Trainer of NLP, Leroy Frank Ratnam has developed his unique style of training by combining years of experience and success in his own sales career and his knowledge in NLP. Leroy was personally trained and licensed by Dr. Richard Bandler – The founder of Neuro-Linguistic Programming (NLP™). Ever since, he has been training for many years specializing in the areas of Sales and Peak Performance.

Today, Leroy is one of the most sought after Sales Trainer in the region where he is constantly engaged by top organizations to train their leaders and sales force. Viewed by many as the industry leader, Leroy has taught thousands of professionals in applying simple-yet- effective strategies of high-performance selling that creates quantum breakthroughs in their sales and career.

Having achieved his million-dollar wealth before the age of 30 as a top sales professional and serial entrepreneur with businesses in automotive engineering, interior design, real estate and training, Leroy now spends his free time pursuing his passion in helping others achieve the success he enjoys. He believes that anyone can succeed and it is only a matter of having the right strategies.

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